Welcome to summer! Vacations, theme parks, beaches, sand, barbecues, and lazy days. This is the time to test your infomercial and direct response strategy for a fourth quarter — as seen on TV success story.
Stay away from media buys in the first two weeks of July, but make sure you have thoroughly tested, tweaked and discovered the strongest creative approach by September 1, 2009. You will be ahead of the curve and in position to make lots of money on your offer in the 4th quarter of the year.
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