In the last post of this series we talked about avoiding production delays. Please be mindful of those points. Today let’s talk about some of the TV Infomercial production values. After all, a TV Infomercial is a TV show! Keep in mind that we are talking half hour long form TV infomercials for broadcast.
Now remember, you start the project with a product that has been fully evaluated by professionals who have determined that it is best suited to be presented in an infomercial format. Your TV infomercial production company should have a budget with specific production values. For instance, at InfoWorx, the cost of half hour infomercials ranges from $31,500.00 to $80,000.00. And there is wide difference in the production values.
None of these budgets includes celebrities or even C list “has been” celebrities. This question always comes up, so let me address it now. If the celebrity is well known enough to be a channel stopper, it can help. If the celebrity “fame” is congruent with the product it can help. If your celebrity does not possess one or both qualities for your product, then use non union talent and make sure you have full permission to use the infomercial production any way you see fit. There are advantages to this approach such as: affordable infomercial budgets, no restrictions on the use or distribution of the TV infomercial, and no back end royalties or residuals.
TV infomercial budgets can vary widely and some products lend themselves to lower budget productions. Many supplements, business opportunities and intellectual property can be well presented in a talk show environment. If you have a kitchen product, say a counter top oven, you should have a full kitchen set, food stylist, and more for the production values. When doing your do diligence in the selection process of an infomercial company, make sure you compare apples to apples when evaluation budgets and look for samples of the company’s work at those budgets.
In the next post, we will discuss TV infomercial scripts, infomercial rundowns, and changes in the scripts.
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